One Part Per Million


One Part Per Million is a campaign aiming to deliver news and facts about water fluoridation programmes, that could potentially be implemented in Hull.


What we did

Working with a board of senior dentists, we worked to create a thought-provoking campaign that would stand out and really stick in people’s minds.

We established a strong brand identity, built an engaging website, produced informative content and even took over their social media channels.



With bright colours, striking visuals and compelling content, the website and social media channels work together to inform and spark conversation. This may be a factual campaign, but it’s far from boring.