Launched in 2015, Luxe by Hugh Rice is an extension of their original business, only stocking the more affordable brands such as Olivia Burton and Thomas Sabo. With stores in Beverley, Wakefield and Hull, Luxe is fast becoming the go-to destination for modern fashion, wedding and engagement accessories.
The guys approached us wanting Luxe to compliment Hugh Rice, whilst appealing to a younger audience and being strong enough to stand as a brand of its own.
Here’s what we did:
The result is a simple, sleek and elegant brand identity that targets a young audience and reflects its Hugh Rice roots. Since first working with us in 2015, Luxe have gone on to opening two more stores in Yorkshire; so, the business has definitely been a success.