Oliver Jane London
Oliver Jane is a brand new challenger brand to the luxury beachwear market. The team came to us with a logo that was heading in the right direction, but needed refining to be more up market and streamlined to really place themselves in the luxury market. The brand needed to be sleek, modern and polished, able to work with both the male and female lines, but also incorporate a trendy but timeless nautical theme.
We refined the logo with the intent of it being aesthetically transferable over a variety of online and offline outlets, including social media, clothing tags, seasonal look-books and their online shop, creating a high-fashion, memorable fashion brand.