Luxe By Hugh Rice

Branding. Signage. Print. Store Graphics. Photography. Packaging.

Luxe by Hugh Rice is an extension of their existing business, only stocking the more affordable, commercial lines such as Olivia Burton & Thomas Sabo. They wanted Luxe to compliment Hugh Rice, but also stand out as a brand of it’s own, appealing to a younger audience than its big sister brand.

From storefront signage and window graphics, to posters and packaging (of their bridesmaid gift collection), we have been busy creating and pushing their brand forward.

After opening its first store in Beverley in late 2015, Luxe has been so successful, it’s now opening another store in Wakefield!