The Evolution of Logos
We all know that everything changes with time and business logos are definitely no exception. For companies to stay relevant amongst the ever changing needs and interests of consumers it’s important that they evolve constantly to stay ahead of the game. This evolution can influence everything from policies to products, and can even go as far as affecting their logo.
Getting a logo right is really important! Logos invoke brand recognition as well as business stability so getting a good one can be a make or break type situation. We treat logos like we treat familiar faces; we see tonnes of them every single day, but we are less likely to engage with what they have to say unless we recognise and connect with them. A brand’s logo should be memorable and evoke fondness, just like human interaction! Sciencey!
Here in the studio, we work with a lot of clients who want a logo revamp. This can be a complete transformation project or more of a ‘little tweak here-and-there’ type job. Whatever the request we try our best to give our clients the best, and we understand the importance of a damn good logo.
It might be hard to believe, but some of your favourite companies have probably had a complete logo makeover at least once over the years. Even some of the oldest ones, who you probably think have had the same logo forever, have had revamps in their time, and most of them are definitely for the better! Here are some of our favourites, from the good to the bad and the damn right ugly!
Google has had a heck of a lot of logo revamps in its time, and each year the logo has definitely gotten better. Beginning back in 1997, Google’s logo looked like a really bad WordArt font, however, over the years it has evolved and changed into something a lot better, and in 2015 the logo got a complete makeover to what we know as the good old Google logo today!
With its sans serif font and ‘flat style’ design, Google’s logo is friendly and stylish. Sandwiched in the middle is the bright yellow ‘O’, connoting warmth and optimism in-between the primary colours. Google’s logo is so good that it can be recognised by just its colours with the letters all removed!
Image Credit: News18
Nike first came onto the scene in 1971. Its logo consisted of a single curved line thicker at one end, officially known as ‘the Nike swoosh’ or ‘tick’. Nike used to include its name within the Swoosh but over the years it has been binned off, leaving the Swoosh all alone. We definitely think that the logo looks 100% better today, the distinct shape of the Swoosh works so much better on its own and the colour change from blue to black is great too - minimalism at its finest.
Image Credit: Gazette Fortune
Okay, so Twitter’s first logo was just a little bit weird… Not only are we not in love with that font, just what are those colours?! Definitely one of the ugliest logos we’ve seen in a long time! Luckily Twitter got their act together and turned things around, giving us the familiar blue bird we have all come to love and know.
Image Credit: Bored Panda
Pepsi’s first logo is not only pretty ugly it’s also confusing to actually read - not good! In the 1950’s Pepsi changed the colours of their logo, incorporating the American red, white and blue in an attempt to encourage the war effort. Over the years the logo changed from a bottle cap to a circle, and its typography has continuously switched around. We much prefer Pepsi’s modern logo, and it has definitely become universally recognisable.
Image Credit: U Printing
Which logo is your favourite? Can you think of anymore evolved logos?