Our Thoughts On That New Pinterest Logo
We do love a good logo spruce up, so it comes as no surprise that we always find it exciting when companies reveal their new logos to the world!
When everyone’s favourite inspo platform Pinterest unmasked their new logo, people were definitely not as excited…
Opting to scrap the script-like type for a modern, sans-serif font, Pinterest have done a complete 360 with this rebrand and it certainly ruffled some feathers in the Too studio!
Credit: Under Consideration
Here’s what we thought…
Boooooring 😴 I was a real fan of the old Pinterest logo. I thought the ligatures between letters and the script typeface worked together to create a real creative and quirky look. I think the logo update is far too plain, boring and corporate - it really doesn’t reflect Pinterest as a creative platform. It’s a thumbs down from me. 👎 Saying that, I am happy they chose to include the original ‘P’ icon - that’s definitely a keeper as it’s recognised by everyone! 😀
I can’t say I’m the biggest fan of the original Pinterest logo (the S and T never quite worked for me), but it definitely suited the brand. A lot of companies seem to be jumping on the sans-serif bandwagon with their rebrands at the moment and whilst that can work successfully in modernising a brand, it’s not a hard and fast rule to success. The new logo feels like a massive step backwards for Pinterest, it’s far too plain and simple for the platform it represents. The original ‘P’ icon paired up alongside the new type just doesn’t work, they look like two completely separate brands; scrapping the script type was a definite mistake! The only saving grace for this rebrand is the original icon that’s been salvaged, as for the rest, it’s a no from me. 👎
I like the typography in the new logo and how it sits, but it doesn’t really go as well with the ‘P’ icon. Pinterest is a fun and creative platform, which was reflected in the previous logo, but the new logo is a bit serious for the brand. It may grow on me, as to be honest, the more I look at it, the more the more it does. 😯 The new logo is certainly more legible the the previous one, I can only guess that they want the brand to be more neutral, so the focus is more on the content shared on it.
It’s one of those that people will hate at first but over time they will come to recognise it - much like what happened to Instagram when they rebranded. 😅
Just another brand jumping on the ‘simple is better’ band wagon. 😒 Pinterest is meant to be an inspirational source of content from meals to photography, exercise routines to book designs. It seems they have taken inspiration from other site which offer a similar service, such as Designspiration. It’s a shame because Pinterest were meant to be a leader in their field, now they just seem generic like any other big corporate brand. Unless they have something truly inspiring for the rest of this brand shake up, I think they would be better returning to their old logo after this failed attempt. It will no doubt go down with the rest of the rebrand mistakes with other brands such as Gap. 👎
As a marketer, I may not be as clued up on typefaces, but this rebrand does not speak to me as being that of a creative business! For me, other than the icon that they’ve kept from their previous branding, the new bold, block type of the main logo doesn’t seem very design-led or savvy, but rather old fashioned and dull. Having the two paired together is such a stark contrast - they really don’t match and come across confusing to users! Bring back the scribble font! 😔
Do you love it or hate it? Let us know your thoughts!