5 Important Tips on Getting Your Branding Just Right
Branding can be a difficult thing to get right, especially if you have very little knowledge of what makes a good brand or even just where to start. It’s an incredibly important aspect of your business, and one that can pretty much make or break it in the first year. It can so very easily go in the wrong direction so it’s important to get the right people working on it for you.
This blog is all about us giving you a few key tips on getting your brand right from day one and what steps you can take to do so…
A brand isn't just a logo
It’s the gut feeling people will have about your business and products as a whole. When two or more people have the same feeling, you have a brand. Design helps create the experiences people have with the brand, usually starting with your brand mark. Think of the logo as the face / icon of your brand, not the full body! Developing a clear vision for the future, mission statement and brand values is a really good place to start, this builds the foundations.
Have a story
The most successful brands have a strong and moving backstory, something that is unique to only them, not them and their competitors too. This can be how the business started initially, what they encountered along the way, or the people who work for the business. Having a strong and unique perspective helps you communicate your brand, your values and help shapes your unique tone of voice. It may have even influenced the name of your business.
An example? Toms.
Founder Blake Mycoskie “witnessed the hardships faced by children growing up without shoes” while traveling in Argentina in 2006. “Wanting to help, he created Toms Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need.”
Why it Works: Toms challenged a competitive market by offering a product that had a strong brand story consumers could get behind and feel good about being a part of.
Know your audience
Good branding requires a real understanding of your specific target audience or audiences, your industry, your competitors and what makes your product unique and attractive to your customers. The clearer the picture, the better you’ll be at building a brand with staying power, which resonates with those who matter most. Your customers.
You’ve gathered a loyal customer base, so they like what you do for a reason. If you’re consistent, your customers will be expecting more of the same approach, (after all, that’s what got you them in the first place). A scattered ad-hoc approach will just cause confusion and make you less identifiable. Customer confidence will always win!
Live and breathe your brand
Think about how you answer the phone, the tone of your emails, the way you treat your clients, the content or opinions on your own social media and blog posts. You are constantly representing your brand in the way you approach your communications.
Fancy chatting about your brand over a cup of tea?
Drop Jade an email firstname.lastname@example.org