A year on for Beth at StrawberryToo

On 24th July, 2017, in stepped Beth Esberger, a recent design graduate from Loughborough University ready to take her first leap into the professional design world. Initially on a 3 month placement, Beth impressed her way into a year-long seat in the Too studio and has recently secured her second year contract! Beth has reached her next milestone and has bagged a ton of skills that will all go towards helping support her for a career in design, with no limits to her potential!

We caught up with Beth to ask her a few questions about her time at StrawberryToo. Take a look at the stories, tips and acquired skills she’s picked up along the way.

What has been your favourite project?

I’ve had chance to work on some really fun projects, so it’s hard to narrow it down to just one! 🤔 I’m enjoying a couple of branding projects that I’m currently working on for Shoot The Bull/Riverhouse Coffee Co. It’s always really nice to be able to go and see your work out in the wild so I’m looking forward to the new materials launching! 😁

Have you found an area in design which you like the most?

I’ve really enjoyed working on developing email templates for a couple of our clients; Oliver Jane 👙 and Beverley Racecourse 🏇. It’s a challenge to hit the nail on the head with email marketing, so creating innovative, interactive and engaging emails that are still super creative has really pushed me as a designer!

What are your best memories from this year?

Not to sound too cheesy or sentimental but I’ve loved working with the team this year - some of my best memories are probably just normal days in the studio! The first time I saw my work out in real life was great too - after spending 3 years mocking up designs at uni, actually seeing something you’ve created being used is an amazing feeling and not something I’ll forget.

What advice would you give to the new team?

Get stuck in and give projects your all. Be fearless from the get go! 💪 It’s always better to have to reign in your creativity than have to step it up a gear. Don’t be afraid to ask if you’re unsure about something. 😖 There’s no such thing as a stupid question, so never sit and struggle!

What have you learnt?

Where do I even start with this one!? There’s waaay too much to list! Not only have I learnt a lot of technical skills on Adobe software, I’ve developed my creative process and interpersonal skills. I’m also slowly but surely being given more responsibility with my clients and I hope to take on even more in this next year.

What are you enjoying?

I really enjoy the variety of clients that I work with. Some days I’ll be working on super creative briefs that allow me to push boundaries, other days I’ll be working on typesetting a corporate document where every pixel counts! No two days are the same and that’s something I absolutely love.

What are your next goals?

My main goal is to carry on developing my skills as a designer. There’s literally always something more to learn in the design world so I aim to carry on pushing myself to learn new techniques and methods of working whilst saying yes to every opportunity that comes my way!

3 things that you live by at work?

- Writing lists! 📋✍🏻 I make lists everywhere - on bits of paper as well as on Trello. This may seem daft to other people but it really helps me stay organised and keep track of where I’m at with jobs.

- Organising my computer workspace 🖥️ I’m known for keeping my desktop and downloads folder empty. I think it’s a great habit to get into in terms of keeping all your work where it needs to be so if anyone needs to jump onto a project on your behalf, they can easily find everything they need to get the job done!

- Perhaps most importantly - a cup of tea in the morning, courtesy of our professional tea maker, Alex. 😉☕

Alex Manning