2018 Predictions

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2018 is fast approaching and as always, we’re predicting bigger and better things for next year.

In a nutshell, Facebook and its henchmen - Instagram and Whatsapp, are going to take over the world and control everything we do 😳…

Okay, not literally, but they are going to increase their influence further on our everyday lives 😯.

Here are our 6 main predictions for the upcoming year:

1. Social commerce will take centre stage 🙌.

Each platform is trying to get the competitive edge in the battle between social media channels. To do this, they’re investing a lot in new systems and innovative features which will offer businesses new ways to advertise 💸. People are now more likely to make a purchase after being influenced by social media, and it’s fast becoming a main way for brands to boost sales.

This suggests that advertising will increase, meaning organic growth might become more difficult. For example, it may become a little bit harder for Johnny to sell his cupcakes on social media organically because he can’t compete with big Johnny Cupcakes’ adverts taking up all the keywords and ad space 😞.

2. Who said reality can’t be virtual?

We definitely didn’t! And neither did our social platforms. 2018 will be the beginning of a new era of social technology in AR (augmented reality - e.g. Pokemon Go) and VR (virtual reality). The question is, who will be the first to nail the industry? The race begins 🏃🏃🏃.

3. Stories and the future of Snapchat.

‘Stories’ will also develop further across several platforms, becoming an even bigger feature. Facebook’s stories appeared to be struggling (see our previous blog on this 😉), but linking through Instagram stories may help Facebook with this. Could the success and progression of Instagram Stories be the death of Snapchat in 2018? As their main USP has been overtaken, they’re likely to be on the lookout for something new to keep them alive - keep an eye on them! 👀

4. Pick up the Chat.

The days of phoning and emailing are now reserved for the office and have been pretty much banished from our personal lives. Online chatting is becoming more appealing for Generation Z. Emailing is so Generation X. Expect to see brands interacting more and more with users through direct messaging on social media and live chat on websites.

5. Live Stream.

Live video will be pushed through all platforms, in particular Facebook who will also be expanding with their Facebook Watch that is going to be a big threat to traditional media and may also cause problems for streaming services like Netflix and sports broadcasters if they look to take over TV rights.

6. A new era for Twitter.

Twitter seems to have recovered a little towards the end of 2017, and we predict they’ll undergo a large amount of updates to the app, following the changes that were being called out for amidst the backlash of their 280 character change. We believe that they are also going to transition further into broadcast media and news alerts, which have become a main motivator for users to Tweet.

Each social platform is trying to come up with their own unique, innovative ways to get their message across to us and increase their position in the industry, but who knows what else might be in store for 2018. Whatever happens, it’s going to be unreal!

What do you think? Let us know your predictions for 2018 on Facebook and Twitter.